Email Marketing

Email marketing is the new way to build your database, keep in contact with existing clients, increase sales and manage and send newsletters and e-magazines. Regular emails can also be used for staff management. Regular updates in staff policies, sales targets and procedures can all be sent via an email marketing system.

What makes email marketing so good is that you can set up a capture form such as a free newsletter form. We have promoted this to Perth Builders how have had great success with it. This grabs the clients details and email address. Once you have this a pre set up email sequence gets sent to the client. This sequence can be set up over a few hours and does the selling for you. Also the email sequence can have multiple paths all dependant on which emails the client opens and reacts to. Eg if they go for an up sell the emails switch to a new sequence and they get emails which are relevant to them.

Another example of effective marketing through email is a situation where say a hotel manager wants to increase sales for the coming weekend. It is to slow to use any other method unless you call pass clients direct ( this is expensive and time consuming ) Instead all you have to do instead is do up an email offer and email it to people who have stayed in your hotel in the past. This is all very quick and easy.

Email marketing has lead to great increases in some businesses profits and every business should look at incorporating it into their marketing strategy.